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More Than Just a Marketing Agency

Welcome to Heelprint Communications

Heelprint Communications is UNC's student-run creative communications agency.

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Heelprint Hits the Ground Running.

We’re trailblazers. Motivated by how far we’ve come. Inspired by what’s ahead. Endlessly curious.


We see every obstacle as the greatest opportunity for innovation and expression. We are obsessed with beating our best. With our finger on the pulse, we anticipate what’s around the next turn. We redefine the status quo, not afraid to veer from the beaten path.

We’re leaving our heelprint. How will you leave yours?

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We Deliver Growth

Our Mission


We strive to amplify the voices of our clients, and we aim to build stronger communities that will nurture their vision. By providing premier public relations, marketing and advertising services—developed by our classmates and peers—we hope to advance the profession and leave our heelprint.

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Heelprint embodies a unique meaning of the term young professionals. Our team members approach projects with the appropriate focus and technique of professionals, but continually evolve in step with the dynamic media field as they learn up-to-the-minute developments as students in UNC’s media and journalism school.

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Event Planning

Heelprint helps bridge the gap between clients and their audience with innovative event marketing. Our teams put boots on the ground where it matters. Whether our clients want to build upon a reputation or reach an entirely new market, Heelprint implements a variety of methods to solidify each brand.

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At Heelprint, we recognize that research makes up the backbone of any worthwhile campaign. We constantly utilize the extensive resources available to us, including comprehensive media libraries and survey tools, in order to construct media plans that work just as efficiently as we do.

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Social Media

The value of social media in modern communication cannot be overstated. Our team members are social media natives and know, first hand, how to maximize impact across every platform. We are always on the look out of new and innovative ways to bring our clients' social media engagement to the next level.

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Under all the dynamism, excitement and action of our services lies the glue of a cohesive media plan: strategy. Each of our accounts includes a team of diverse and dedicated individuals united by a single vision and plan for the success of their clients.

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Media Relations

We specialize in professional Business Analysis services. We deliver impactful, sophisticated results to each and every one of our clients, making them stand out in the creative world. We are smart, we are fast, and we get the job done just how you envisioned. See how our services can truly benefit you today.

Who We Are

The Heelprint Story

Walking in the heelprint of others is easy to do.


It’s a path with no requirements, no challenges, no risks. As students, it’s easy to walk in the heelprint of others because it provides security and assurance in a time of uncertainty. However, in 2009, four students decided to venture off course and into unpredictability because in order to make the impossible, the unthinkable and the impractical a reality, one must take risk and overcome hurdles. Heelprint Communications emerged out of their decision to forge a new path, and because of their commitment to nonconformity and ingenuity, Heelprint has become a successful organization that has left a great impact on its community.

Walking in the heelprint of others is easy to do. But when you are walking in the heelprint of others, you won’t make any of your own.

Apply to join us today:

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Our Heelprint

See for Yourself

LikeSo Branding Campaign

"Saying It Like So"

In the spring of 2014, PR veteran Audrey Mann Cronin began her journey to encourage young people to “Say It Like They Mean It,” and avoid using filler words like “um” and “so.” She developed an app to help users become better speakers and communicators.

LikeSo hired Heelprint to help raise awareness about the app and to assist in developing the LikeSo brand. We began by completing research that allowed us to effectively articulate a message that would resonate with LikeSo’s target audience: college and high school students.

We developed a commercial that would be featured on the app’s page in Apple’s App Store. We also crafted a media strategy that would help LikeSo reach a wider audience. 


Promoting Authenticity

An organization that strives to protect the authenticity of content creators while connecting them with sponsors to fund their projects, Bidio hired Heelprint to help them achieve one of their major goals: attending the NYW Conference.

At this Conference, founders of Reddit, Uber, and other influencers come together and hear the pitches of up and coming start-ups. Bidio believed that this would be an amazing opportunity to advance their vision to the next step. To attend the conference, Bidio needed to receive a certain amount of votes.

By establishing a stronger social media presence that strengthened their relationships with the various communities they work with, Heelprint was able to help them achieve their goal.

Do you want us to help you materialize your brand vision and enhance your engagement with your audience? Email us, call us, or drop us a line using the "Get in Touch" form below and we will get in touch soon. We can’t wait to meet you!

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Emma Lyon

Chief Executive Officer 

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Ellie Cowan

Chief Marketing Officer

2023-2024 Executive Team

Riley Bezek

Eliza Wolfe

Eliza Grad-20.heic

Chief Client Officer

Chief Financial Officer

As young professionals, we know the value of bringing diverse voices to the table. We are about fashioning a passionate team of zealous individuals with interdisciplinary perspectives and the highest standards of strategic artisanship.

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A Few of Our Clients

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Get in Touch

We cherish the relationships we build with our clients. If you're interested in our services, get in touch so we can show you how to leave a lasting heelprint

"Growth is never by mere chance; it is the result of forces working together." - James Cash Penney

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Carroll Hall, CB 3365

Chapel Hill, NC 27514


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